You can track your referral program via Google Analytics too. If your webpage is already synced with Google analytics then all you need is an ‘utm_source’ and ‘utm_medium’ tags at the end of your campaign URL. If you want to learn how to set-up campaigns in Google analytics refer to this article.

There will be times when InviteReferrals Analytics data will not match by Google’s, this is why because:

  1. InviteReferrals discards the multiple clicks and consider them as one unique click. 
  2. InviteReferrals capture the fraudsters and invalid sales and purchases will be canceled. 
  3. By discarding the fraud data it helps you get better insights into the campaign. 
  4. Whenever the campaign is launched, the new conversions are considered in the data but not the past conversions.