You can track your referral program via Google Analytics too. If your webpage is already synced with Google analytics then all you need is an ‘utm_source’ and ‘utm_medium’ tags at the end of your campaign URL. If you want to learn how to set-up campaigns in Google analytics refer to this article.
There will be times when InviteReferrals Analytics data will not match by Google’s, this is why because:
- InviteReferrals discards the multiple clicks and consider them as one unique click.
- InviteReferrals capture the fraudsters and invalid sales and purchases will be canceled.
- By discarding the fraud data it helps you get better insights into the campaign.
- Whenever the campaign is launched, the new conversions are considered in the data but not the past conversions.