LIQUID TAGS IN PERSONALIZED EMAILS 

InviteReferrals is a referral marketing software to help you grow your business and acquire new customers. At InviteReferrals, you can create referral campaigns, reward referrers and referees, and automate the rewards. Also, you can inform the referrers and referees regarding the rewards and on different events when they enroll or perform any action on your referral program.

InviteReferrals now enables you to configure the liquid tags in the email notifications which are sent to the users when they perform any action on your referral program. Read this article to know what are liquid tags and how you can configure the liquid tags in personalized emails.

WHAT ARE LIQUID TAGS :

Liquid tags are different from dynamic tags, you can imply conditions and use tags and filters while using the liquid tags whereas in dynamic tags, you cannot use any such conditions.

For example, If a referrer has enrolled for your referral program and you are sending him an enrollment email notification, you can use the liquid tags - Hi {{ referrer.name }}. 

HOW TO CONFIGURE LIQUID TAGS IN INVITEREFERRALS :

You can configure liquid tags while sending personalized emails on different events :

1. When a user enrolls for your referral program.
2.  Send reminder notifications (personalized) for sharing the referral campaign links.
3. When a user invites their friends via an email invite template.
4. Send rewards to the referrers and referees on conversions.

Let us understand how to use the liquid tags for the above events in the InviteReferrals dashboard :

1) FOR ENROLLMENT :

1. Navigate to the InviteReferrals dashboard> Campaigns > Notifications.

 

II.Click on the Notifications and find the ENROLLMENT EMAIL TEMPLATE.

 

Note: Right-click on the dynamic tags to view the tags.

You can use the following liquid tags : 

1. {{referrer.unique_code}}:   unique coupon code which will be issued to the referrer.
2. {{referrer.name}}:  the name of the referrer
3. {{referrer.email}}: the email id of the referrer.
4. {{referrer.link}}:  It refers to the sharing link of the referrer.
5. {{referrer.code}}: It is the code assigned in default to the referrer.
6. {{referrer.mobile}}: mobile number of the referrer
7. {{referrer.custom_one}}: custom parameter of the referrer
8. {{referrer.custom_two}}: custom parameter of the referrer.
9. {{campaign_link}}: the link of the referral campaign

2) FOR PARTICIPANT REMINDER MAIL NOTIFICATION: You can send a reminder to the referrers to share the referral link to win exciting discounts, using the liquid tags.

3) FOR INVITING THE FRIENDS :

You can use the liquid tags while sending an email invite to the referees when the referrer recommends them or refer your brand to their friends.

You can use the following liquid tags :

 

a){{share.fb_title}}: The title is a part of the Facebook newsfeed when a participant shares his referral link on Facebook.

b) {{share.fb_ image}}:  It refers to the image of your referral campaign on Facebook.

c){{share.custom_link}}:  It is the dynamic share link of the referrer.

d){{referee.name}}: the name of the referee.

e) {{referee.email}}: the email id of the referee.

f){{referee.mobile}: the contact number of the referee.

4) FOR REWARDING THE CUSTOMERS :

You can use the liquid tags for rewarding the referrers and referees when they perform any event such as sales, registration, app installs, etc. Also, you can configure the tags when the event is immediately tracked or is pending for approval. Let's see what liquid tags you can use for both cases. 

Note: The liquid tags for both the referrers and referees are different. You can navigate to the referrer and referee settings from the dashboard for the same.

We are here taking the example of the sale event. You can use the following liquid tags for sending personalized emails to the referrers and referees when they perform the sale event. Let us know the configuration of liquid tags for approved/ tracked events for both referrer and referees one by one. 

FOR REFERRERS :

WHEN EVENT IS TRACKED: You can send an email notification immediately when an event is tracked. Refer to the below liquid tags while sending the email notification for the automated rewards to the referrers on the successful conversions.

 

a. {{referrer.invites}}: total invites sent by the referrer

b. {{referrer.clicks}}: clicks through the referrer

c. {{referrer.converts}} successful referral conversion by the referrer.

d. {{referrer.pending_converts}: pending referral conversion by the referrer

e. {{reward.coupon}}: It refers to the coupon which is assigned to the referee or referee on a conversion.

WAITING FOR EVENT APPROVAL: Use the below liquid tags while sending the email notification to the referrers in case you have disabled the automatic reward option and waiting for the event to be approved.

FOR REFEREES :

WHEN EVENT IS TRACKED: You can send an email notification immediately when an event is tracked by referring to the below tags while sending an email notification to the referees for the rewards.

 

 

a. {{referee.code}}: the code which is given to the referee to invite his friend further.

WAITING FOR EVENT APPROVAL: Use the below liquid tags while sending the email notification to the referees in case you have disabled the automatic reward option and waiting for the event to be approved.

 

 

HOW TO IMPLY CONDITIONS ON THE LIQUID TAGS :

You can imply different conditions on the liquid tags and send personalized email notifications to the referrers and referees.

Let us view the below example to see how these conditions work :

1. If your referral email contains the email tatasky.com, then you can pass the liquid tag {% else %}for the email content to be as “Welcome to Tatasky employee referral program”, if not then you can pass the liquid tag {% endif %} for the email content to be as “Welcome to Tatasky customer referral program.”.

{% if  referrer.email  contains "tatasky.com" %}

Welcome to Tatasky employee referral program.

{% else %}

Welcome to the Tatasky customer referral program.

{% endif %}

Note : Refer to the liquid basics guide to know more about other conditions.

CONCLUSION 

Liquid tags use different tags and filters to display the dynamic content to send personalized emails to the referrers and referees.